BMW Is Reportedly Developing an SUV to Rival the Mercedes G-Wagen

Art August 13, 2025 1 views Source: Robb Report
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The Mercedes G-Wagen is a classic in many senses, but thought of as sui generis, meaning it would take some gall for Mercedes’ biggest rival, BMW, to try to capture some of the magic. Except, reportedly, now BMW is doing just that, developing an off-roading G-Wagen rival that could debut before the end of this decade. The off-roading BMW and ostensible G-Wagen rival is based on the X5, according to Automotive News, and would probably have a gas engine and be built at BMW’s South Carolina factory. Production could start as soon as 2029. The car’s code name is G74. The car could even replace the BMW XM in BMW’s extensive lineup of SUVs. The BMW XM is big, powerful, and maybe a little ugly—but also something of a modern classic. It’s expensive too, starting at $161,675, which might help explain why it was the worst-selling BMW model last year. A replacement car that rivals the G-Class would also likely be big, powerful, and expensive, but it would also have a more natural home in the constellation of SUVs that customers currently want. The G74—or whatever BMW ends up calling its G-Wagen rival—would also appeal more towards those who think of themselves as off-roaders, or at least overlanders, even if for many that just remains an aspiration. The BMW XM, on the other hand, is suited more for track excursions, which might be an even smaller demographic. There are no details just yet about the G74’s power, but it would likely compare favorably with the G-Wagen, which starts at $148,250. The base model G-Wagen is a hybrid with an inline six-cylinder engine that makes 443 horsepower, while the AMG G-Class has a V-8 making 577 horsepower. The AMG G-Class is hybrid too, and so could be the G74. The BMW G-Wagen rival would also likely have off-roading upgrades like underbody protection and more off-roady tires. Robb Report contacted BMW for comment and will update this story if it hears back, though automakers typically decline to comment on future products as a matter of policy. The G-Wagen is one of Mercedes’ signature vehicles, and it recently celebrated building 600,000 of them, while BMW’s SUV prowess keeps getting bigger and bigger, along with the plant in South Carolina that builds them, so perhaps a BMW G-Wagen rival was inevitable. It would also be a minor concession that the XM missed its target, even if it feels like the kind of car that, in a couple of decades, will be fondly remembered. ## Implicazioni per i Collezionisti di Asset di Lusso Questo sviluppo del mercato evidenzia l'importanza crescente della **gestione digitale degli asset di lusso**. Per i collezionisti e investitori, mantenere documentazione accurata è fondamentale per: ### 📋 **Documentazione Essenziale** - **Richieste di Finanziamento**: Documentazione completa accelera le approvazioni di prestiti garantiti - **Pratiche Assicurative**: Valutazioni aggiornate ottimizzano coperture e risarcimenti - **Pianificazione Successoria**: Inventari dettagliati semplificano il trasferimento patrimoniale - **Analisi di Portfolio**: Tracking digitale permette decisioni d'investimento informate ### 💼 **Vantaggi del Tracking Digitale** La gestione professionale degli asset di lusso attraverso sistemi digitali offre: - ⚡ **Accesso Rapido**: Documentazione istantanea per qualsiasi necessità - 🔒 **Sicurezza**: Backup cloud e crittografia dei dati sensibili - 📈 **Analisi**: Monitoraggio performance e trend di mercato - 🤝 **Professionalità**: Presentazione standardizzata per advisor e istituzioni ### 🎯 **Call to Action** Per ottimizzare la gestione del tuo patrimonio di asset di lusso: 1. Digitalizza tutta la documentazione esistente 2. Implementa un sistema di tracking professionale 3. Mantieni valutazioni aggiornate regolarmente 4. Prepara la documentazione per ogni eventualità finanziaria Il **Luxury Asset Tracker** offre tutti gli strumenti necessari per una gestione patrimoniale professionale, essenziale nell'attuale panorama finanziario.
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