Morgan Stanley close to offering crypto trading though E-Trade, calls it ‘tip of the iceberg’

Morgan Stanley is months away from offering crypto trading to retail customers through its E-Trade division as the Wall Street giant embraces what it called a transformative moment for the wealth management industry. The firm is working with the startup Zerohash — which Morgan Stanley also took an investment stake in — for liquidity, custody and settlement around crypto trading, according to a memo obtained by CNBC. "We are well underway in preparing to offer crypto trading through a partner model to E-Trade clients in the first half of 2026," Jed Finn, head of wealth management at Morgan Stanley, said in the memo. Morgan Stanley is among the most aggressive of big banks in embracing crypto after the U.S. government's stance towards the technology flipped with the election of President Donald Trump. Wealth management accounted for nearly half of Morgan Stanley's total revenue last year, making it more reliant on the industry than its other big bank peers. The move is the latest sign of crypto adoption by financial incumbents. In an earlier wave about four years ago, banks including Morgan Stanley and Goldman Sachs began offering bitcoin funds to their wealthy clients. That gave clients exposure to the asset class though crypto firms including Galaxy Digital that managed the funds. But what Morgan Stanley is doing now is offering direct ownership of crypto, which cuts out third-party management fees and comes with greater risks. Morgan Stanley will first offer Bitcoin, Ether and Solana trading, according to Bloomberg News. Morgan Stanley is preparing for a future in which wealthy clients expect to see traditional and digital assets managed in the same environment, Finn said in the memo. The bank is working on a digital wallet that will allow it to be the custodian for it clients, a key part of its overall strategy, he said. "Offering clients the ability to trade crypto is the tip of the iceberg," Finn said. Tokenized assets The bank expects to help clients hold not just crypto, but also tokenized versions of traditional financial assets, according to the memo. Tokenization — or creating a digital representation of assets including cash, stocks, bonds and real estate on a blockchain — will "significantly disrupt" the wealth management industry, Finn said. "Tokenized substitutes for cash begin paying interest as soon as it hits the wallet," Finn said. "The rest of the asset classes will follow suit in seeking this efficiency." "We see immense power in the cryptocurrency space, not just with crypto as an investment for our clients, but also around DLT and tokenization more broadly," he said, using the acronym for distributed ledger technology, the concept underpinning blockchain. ## Implicazioni per i Collezionisti di Asset di Lusso Questo sviluppo del mercato evidenzia l'importanza crescente della **gestione digitale degli asset di lusso**. Per i collezionisti e investitori, mantenere documentazione accurata è fondamentale per: ### 📋 **Documentazione Essenziale** - **Richieste di Finanziamento**: Documentazione completa accelera le approvazioni di prestiti garantiti - **Pratiche Assicurative**: Valutazioni aggiornate ottimizzano coperture e risarcimenti - **Pianificazione Successoria**: Inventari dettagliati semplificano il trasferimento patrimoniale - **Analisi di Portfolio**: Tracking digitale permette decisioni d'investimento informate ### 💼 **Vantaggi del Tracking Digitale** La gestione professionale degli asset di lusso attraverso sistemi digitali offre: - ⚡ **Accesso Rapido**: Documentazione istantanea per qualsiasi necessità - 🔒 **Sicurezza**: Backup cloud e crittografia dei dati sensibili - 📈 **Analisi**: Monitoraggio performance e trend di mercato - 🤝 **Professionalità**: Presentazione standardizzata per advisor e istituzioni ### 🎯 **Call to Action** Per ottimizzare la gestione del tuo patrimonio di asset di lusso: 1. Digitalizza tutta la documentazione esistente 2. Implementa un sistema di tracking professionale 3. Mantieni valutazioni aggiornate regolarmente 4. Prepara la documentazione per ogni eventualità finanziaria Il **Luxury Asset Tracker** offre tutti gli strumenti necessari per una gestione patrimoniale professionale, essenziale nell'attuale panorama finanziario.